Multimedia Crafts: Window Art Kit
Perhaps the best argument against PrintPaks Inc. comes in their own brochure. The self-written company history alludes, at one point, to a time when things “snowballed” – the brochure then offers a picture of three globules that could be pebbles, kidney stones, pieces of corn, our first three Presidents seen from the back, snowballs, or anything else that’s round. This is a fairly accurate indication of what you’ll be able to create with Multimedia Crafts: Window Art Kit (all ages), one of the Printpaks discs that we looked at. To give credit where credit is due, Window Art Kit comes packaged with some high-stock paper, some cardboard frames, some string and suction cups, and a very low price tag (about $20.00). Keep this in mind when you use the thing, or you’ll be sorely disappointed. This is a narrowly-focused, limited-selection clip art type program which contains amazingly few images and options. Don’t expect it to be the last from Printpaks, either. According to the brochure they have “a ton” of new ideas; luckily the words “a ton” are printed on the graphic, which otherwise might have been mistaken for a hat box, a purse, or a box of Kleenex. Mediocrity does not guarantee failure in the marketplace, and there’s a chance that these Printpaks could be a big hit at stores like K-mart – by leading you through every step of the process, all the way down to pre-cutting paper that you’ll need, they’ve removed the need for any spark of imagination. Many people find that appealing.
– July 1996